How it works

Four small steps.
One big
Moment, later.

Every Era fits into ordinary days: a few lines after bedtime, a photo from the park, a voice note in the car.

Start with a letter or a Moment

Write a letter, or save a photo, video or voice note. Do it the same day, or years later. Whenever you’re ready.

The Every Era app: the two ways to start, then Dad writing a letter with Theo’s first-day photo attached

Choose the day it arrives

Pick the day it’s delivered: a birthday, graduation morning, or a random Tuesday years from now.

The Every Era app’s When it arrives screen, with a graduation morning chosen

They open it, years from now

On graduation morning, Theo gets an email that opens straight to your letter, with the photo and your voice from that first day.

Theo opening Dad’s letter in the Every Era app

Then it all becomes theirs

Any time after Theo turns 18, they can take over everything you kept for them: every letter, every Moment, every Era. And when they have children of their own, they start writing for them, and your words carry on to the next generation.

The Every Era app: Handover, where Dad chooses when Theo’s Every Era becomes theirs, on Theo’s 18th birthday or any day after

Years later

Hand it down,
and it keeps growing

When you decide it's time, your child gets their Every Era: everything you kept for them, theirs to read and add to.

Theo’s Every EraStarted by Dad · 2026Now Theo’s
Handed to Theo · May 14, 2035
Ava’s Every EraStarted by Theo · years later

Ready when
you are.

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